Charlton Athletic are excited to unveil its brand-new away kit for the 2025/26 Sky Bet Championship and Women’s Super League 2 campaigns.
Designed by Reebok, the bespoke kit takes inspiration from the club’s roots. The all-over tonal aquatic blue, white, and grey fish scale pattern pays tribute to legendary local fishmonger Arthur Bryan. Charlton’s nickname, the Addicks, originates from the haddock meals Bryan provided to players - and he was also believed to be one of the club’s earliest sponsors.
The shirt features a simplified badge woven into a subtle herringbone texture. Additional design details include flat-knit ribbed cuffs, a v-neck collar, and a stepped hem. The kit is completed with aquatic blue shorts and white socks, which feature the Reebok logo on the front and the word Addicks on the back.
The photography around the launch took place at Pop’n Pier Fish & Chips in Greenwich to align with the story around the kit. The shoot for the away kit included men’s first-team players Macaulay Gillesphey and Miles Leaburn, women’s first-team players Carla Humphey and Jodie Hutton, boys academy player Emmanuel Sol-Loza, girls academy player Renee Johnson and club legend Peter Garland.
Availability
• Online: Available from 11am via the official club shop website
• In-store: Available from 11am at the club shop
• Bluewater pop-up store: Available from 10am on Friday
The shirt proudly displays the RSK logo on the front, following the announcement of the extension of their partnership with Charlton. The University of Greenwich logo appears on the back of the shirt, while the MaxAmaze logo features on the back of the men’s first-team shorts.
Pricing
• Adult Replica Shirt (short sleeve): £55
• Junior Replica Shirt (short sleeve): £40
• Adult Replica Shorts: £28
• Junior Replica Shorts: £25
• Adult Replica Socks: £12
• Junior Replica Socks: £12
• Infant and Baby Kits: £50
Due to the unprecedented sales, mail order is taking slightly longer than normal to process. Supporters should be aware the delivery of items may take slightly longer than normal to arrive. The club would like to apologise for any inconvenience.
The Addicks are back in the Championship - secure your seat for the 2025/26 season now!
