Charlton Athletic legend Steve Brown opened the club's brand-new pop-up store at Bluewater on Thursday.
Supporters can purchase the brand-new 2025/26 Reebok home kit and training and travel wear in store, as well as 2025/26 season tickets.
The new merchandise has already proven hugely popular, with record-breaking sales recorded on the home kit launch day earlier this month and an unprecedented demand across a variety of club merchandise, meaning the club are already having to re-order certain products, less than a month into its new partnership with Reebok.
In the coming weeks, the store will host a variety of exciting activities, including photo opportunities with the Sky Bet League One play-off final trophy and player appearances.
The club’s new away kit and third kit will also be available to purchase in the store in due course.
The pop-up store is located on the Upper Rose Gallery at Bluewater, next to Starbucks. Stay tuned for further updates and events!
Opening hours for the pop-up store at Bluewater are as follows:
- Monday - Friday: 10am - 7pm
- Saturday: 9am - 7pm
- Sunday: 11am - 5pm
Supporters should be aware that during the off-season, the club shop at The Valley will close on Saturdays.
Due to the unprecedented sales, mail order is taking slightly longer than normal to process. Supporters should be aware the delivery of items may take slightly longer than normal to arrive. The club would like to apologise for any inconvenience.
The Addicks are back in the Championship - secure your seat for the 2025/26 season now!
