Charlton Athletic are delighted to announce the opening of its brand-new pop-up store at Bluewater, which will welcome supporters from 10am on Thursday.
Club legend Steve Brown will be in attendance for the launch at the popular retail and leisure destination, offering expert insight as Charlton’s 2025/26 Sky Bet Championship fixtures are revealed at 12 noon.
Fans will be able to purchase the brand-new 2025/26 Reebok home kit, along with this season’s training and travel wear. Supporters can also purchase their 2025/26 season tickets in-store.
The new merchandise has already proven hugely popular, with record-breaking sales recorded on launch day last Monday.
In the coming weeks, the store will host a variety of exciting activities, including photo opportunities with the Sky Bet League One play-off final trophy and player appearances.
The club’s new away kit and third kit will also be available to purchase in the store in due course.
The pop-up store is located on the Upper Rose Gallery at Bluewater, next to Starbucks. Stay tuned for further updates and events.
Opening hours for the pop-up store at Bluewater are as follows:
- Monday - Friday: 10am - 7pm
- Saturday: 9am - 7pm
- Sunday: 11am - 5pm
Supporters should be aware that during the off-season, the club shop at The Valley will close on Saturdays.
Due to the record sales around the launch of the home kit, mail order is taking slightly longer than normal to process. Supporters should be aware the delivery of items may take slightly longer than normal to arrive. The club would like to apologise for any inconvenience.
