Charlton Athletic are delighted to announce the appointment of Alice Larkworthy as the club’s new Commercial Director.
Larkworthy brings over 15 years of international experience in sports partnerships, having held senior commercial roles at Arsenal, England Rugby and Football Federation Australia.
In her role, Larkworthy will lead the club’s commercial, hospitality and retail teams and will form part of Charlton’s Senior Management Team.
Charlton Athletic’s Chief Financial Officer Ed Warrick said: "I'm delighted to welcome Alice to Charlton Athletic. Her pedigree in the industry is exceptional, and she's delivered commercial success at some of the biggest names in sport. Alice's drive, experience and strategic vision make her the ideal person to lead our commercial transformation as we establish ourselves in the Championship. She joins at an exciting time for the club, and her ambition to drive Charlton forward aligns perfectly with our goals both on and off the pitch."
Larkworthy added: "I’m thrilled to be joining Charlton Athletic at such a pivotal time in the club’s journey. After a fantastic season and a well-deserved return to the Sky Bet Championship, it's clear that Charlton is a club with big ambition, and I’m looking forward to building on the strong foundations already in place and driving a commercial programme that supports all touchpoints across the club. From developing sustainable, long-term partnerships to enhancing our hospitality and retail offering, the focus is on delivering a joined-up approach that reflects the ambition and passion of Charlton and its supporters.”
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