Charlton Athletic are proud to welcome MaxAmaze, a global leader in immersive fan experience technology, as the men’s first-team's new back-of-short partner for the 2025/26 season. The partnership goes beyond traditional sponsorship - it marks the beginning of a strategic collaboration focused on elevating matchday experience and stadium infrastructure.
As part of the agreement, MaxAmaze will be installing a state-of-the-art, energy-efficient floodlight system at The Valley later this year. This upgrade is a key step in enhancing both the visual atmosphere and sustainability of the stadium.
With a growing portfolio across sports, MaxAmaze is redefining what it means to engage supporters - offering integrated solutions across stadium lighting, audio-visual systems, pyrotechnics, and digital fan interaction. Their work has positioned them at the forefront of the sports entertainment industry, partnering with leading clubs and federations worldwide.
Managing Director at MaxAmaze Craig Poskitt commented: “Our expansion into the UK market has been phenomenal, and partnering with a club like Charlton, with its incredible legacy and fanbase, is an exciting chapter. We're not just installing lights - we’re delivering technology that transforms how fans feel and remember the game, we’re also a partner, a key element in our strategy.”
Charlton's Chief Operations Officer and Board member Ed Warrick said: “We’re thrilled to welcome MaxAmaze to the Charlton family. As we continue to move forward as a club, we’re constantly striving to meet elite-level standards.
“While our current floodlights are fully compliant, they are ageing and, as we saw last season, in need of upgrading. We sourced a temporary solution that carried us through to the end of the campaign - including that incredible night under the lights against Wycombe Wanderers.
“This new partnership with MaxAmaze enables us to install a cutting-edge floodlight system. The upgrade will enhance visibility for both supporters and players inside the stadium and will also help reduce our energy consumption - supporting our drive toward greater environmental and financial sustainability.”
