Charlton Athletic are proud to announce a new partnership with global sports brand Reebok.
As part of the multi-year agreement, Reebok will serve as the club's official kit supplier.
CEO of Sports Hub Brands, Reebok’s UK teamwear licensee, John Carden said: "Charlton Athletic has a rich footballing legacy and an incredibly passionate fanbase. At Reebok, we share this deep-rooted appreciation for history and the drive to innovate.
"This partnership marks an exciting step forward in our mission to reclaim our place in team sports, bringing our unique vision and craftsmanship to the pitch."
Charlton Board member Ed Warrick added: "We’re delighted to welcome Reebok to the Charlton family. Their commitment to performance, culture, and innovation aligns perfectly with our club values.
“Our fans are going to love what Reebok has created, and as we step up a level on the pitch we’re delighted to be partnering with a global sports brand and we look forward to building a lasting legacy together.”
Supporters can expect the club's new kits to be available for purchase ahead of the 2025/26 season.
For more information, visit reebok.eu or follow @Reebok and @CAFCOfficial on social media.
About Reebok
Reebok’s bold resurgence in global sports is a testament to its deep-rooted legacy and unwavering commitment to athletes and fans. The brand’s return to the basketball court was ignited by the appointment of legends Shaquille O’Neal and Allen Iverson as President and Vice President of basketball in 2023 - an unmistakable declaration that Reebok belongs at the heart of team sports.
This momentum extends beyond the hardwood, with strategic partnerships that amplify its presence on the world stage, including collaborations with the Panamanian national football team and the Brazilian football club Botafogo FC. Through these partnerships, Reebok is cementing its legacy as a champion of athletes and a driving force in the evolution of sports culture.
Charlton are back in the Championship - secure your seat for the 2025/26 season now!
